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Webinars de insights da indústria musical
Desvendando o Mercado de Música da China
Junte-se a Yutong Situ e Celina Chen da Kanjian Music para uma sessão prática sobre como descoberta de artistas, engajamento de fãs e estratégia de plataforma funcionam em um dos mercados musicais mais dinâmicos do mundo.
Palestrantes
Celina Chen
Yutong Situ
O que você vai aprender
O momento do mercado da China
Por que a China é agora um dos quatro principais mercados de música gravada do mundo
Como a descoberta realmente funciona
O papel do vídeo curto, streaming, plataformas sociais e comunidades de fãs no lançamento de artistas
Como artistas internacionais podem ter sucesso na China
Como interpretar sinais iniciais de que um artista internacional está ganhando espaço na China
Equívocos comuns sobre o mercado
O que as equipes internacionais entendem errado sobre a indústria musical chinesa
Cultura e engajamento de fãs
Como fãs chineses descobrem, apoiam e constroem comunidade em torno de artistas
Localização além da tradução
Por que a língua é apenas o ponto de partida para entrar no mercado chinês
“China is not just another DSP territory. It has its own ecosystem.”
You cannot break China all at once. You need to build your audience and your community.
NetEase Music is the place to look for early signals. Read the comments.
Simply distributing music is not enough if you want to succeed in China. You need to build your audience and your community.
Não perca o ritmo
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