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Seminarios web
Construyendo el éxito en el mercado musical de LATAM
Descubre cómo construir una carrera sostenible en Latinoamérica, desde regalías y contratos hasta datos, DSPs y expansión internacional.
Altavoces
Zac Vibert
Gerente de marketing de producto
José Otero
Ejecutivo LATAM
Alexiomar Rodríguez
Abogado y fundador
Lo que aprenderás
Conoce tus regalías
Entiende cómo funcionan las sociedades de gestión colectiva en LATAM, haz seguimiento de pagos pendientes y regístrate correctamente para reclamar lo que te corresponde.
Descripción de contratos que protegen:
Por qué la claridad es mejor que la extensión: crea contratos que prioricen la relación con propiedad, entregables y términos de salida claros.
Usa los datos de manera inteligente
Consulta los datos por país para localizar tu estrategia, invertir donde realmente te escuchan los fans y detectar mercados en crecimiento.
Elige las DSPs adecuadas
Diferentes plataformas significan diferentes audiencias: alinea tu estrategia por género, región y comportamiento de los oyentes.
Colabora de forma inteligente
Las colaboraciones entre mercados abren nuevas audiencias, pero el éxito depende de acuerdos claros sobre repartos, licencias y derechos de traducción.
La autenticidad gana
Abraza las raíces locales y la identidad cultural. Lo auténtico llega más lejos: la autenticidad impulsa el éxito a largo plazo.
If you try to duplicate what’s already working internationally, it’s not going to work. Be proud of your roots.
Someone offered an artist $1M for their catalog, but they didn’t understand they were already making $100K/month — they’d make that in a year. The artist didn’t need the money. They just didn’t know what they were worth
No pierdas el ritmo
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