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Seminarios web
Construyendo el éxito en el mercado musical de LATAM
Descubre cómo construir una carrera sostenible en Latinoamérica, desde regalías y contratos hasta datos, DSPs y expansión internacional.
Altavoces
Zac Vibert
Product Marketing Manager
José Otero
LATAM Executive
Alexiomar Rodríguez
Attorney and founder
Lo que aprenderás
Conoce tus regalías
Entiende cómo funcionan las sociedades de gestión colectiva en LATAM, haz seguimiento de pagos pendientes y regístrate correctamente para reclamar lo que te corresponde.
Descripción de contratos que protegen:
Por qué la claridad es mejor que la extensión: crea contratos que prioricen la relación con propiedad, entregables y términos de salida claros.
Usa los datos de manera inteligente
Consulta los datos por país para localizar tu estrategia, invertir donde realmente te escuchan los fans y detectar mercados en crecimiento.
Elige las DSPs adecuadas
Diferentes plataformas significan diferentes audiencias: alinea tu estrategia por género, región y comportamiento de los oyentes.
Colabora de forma inteligente
Las colaboraciones entre mercados abren nuevas audiencias, pero el éxito depende de acuerdos claros sobre repartos, licencias y derechos de traducción.
La autenticidad gana
Abraza las raíces locales y la identidad cultural. Lo auténtico llega más lejos: la autenticidad impulsa el éxito a largo plazo.
If you try to duplicate what’s already working internationally, it’s not going to work. Be proud of your roots.
Someone offered an artist $1M for their catalog, but they didn’t understand they were already making $100K/month — they’d make that in a year. The artist didn’t need the money. They just didn’t know what they were worth
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