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音楽業界インサイト・ウェビナー
ラテンアメリカ音楽市場での成功構築
ザック・ビバートとホセ・オテロ、アレクシオマル・ロドリゲスと共に、ロイヤリティ、契約、DSP戦略、データ、そして国境を超えた成長を通じてラテンアメリカで持続可能な音楽キャリアを構築する方法を学びましょう。
スピーカー
Zac Vibert
プロダクトマーケティングマネージャー
José Otero
LATAMエグゼクティブ
Alexiomar Rodríguez
弁護士・創設者
学べること
ロイヤリティを理解する
ラテンアメリカの著作権管理団体の仕組みを理解し、未払い金を追跡し、正しく登録して受け取るべき報酬を請求しましょう。
保護する契約の説明:
明確性は長さに勝る。関係を第一に考えた契約を構築し、所有権、成果物、および終了条件を明確にします。
データを賢く活用する
国別のデータポイントを読み込んでストラテジーをローカライズし、ファンが本当に聴いている場所に投資し、成長市場を発見しましょう。
適切なDSPを選択する
プラットフォームによってリスナー層が異なります。ジャンル、地域、リスナーの行動パターンに合わせて戦略を調整しましょう。
スマートなコラボレーション
クロスマーケットのコラボレーションは新しいオーディエンスを開拓する機会になりますが、成功するには明確な分配、ライセンス、翻訳権の処理が不可欠です。
本物が勝つ
地元の根源と文化的アイデンティティを大切にしましょう。本物は遠くまで届き、真正性が長期的な成功を推進します。
If you try to duplicate what’s already working internationally, it’s not going to work. Be proud of your roots.
Someone offered an artist $1M for their catalog, but they didn’t understand they were already making $100K/month — they’d make that in a year. The artist didn’t need the money. They just didn’t know what they were worth
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