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Webinars de perspectivas de la industria musical
Más allá de las playlists: cómo construir fans reales en plataformas de streaming
Descubre cómo los equipos musicales generan fans leales más allá de playlists con estrategias en DSP e insights de engagement en streaming, con Zac Vibert y Sam Lee.
Altavoces
Zac Vibert
Gerente de marketing de producto
Sam Lee
Fundador y director
Lo que aprenderás
Playlists ≠ Éxito
Aprende qué hace que una estrategia de lanzamiento sea efectiva, cómo aprovechar las herramientas de DSP y por qué la conexión real con tus fans es tu mejor activo.
Mide tus fans reales
Sigue el engagement auténtico a través de streams por oyente, adds a playlists y datos de On Repeat para evaluar el interés duradero de tus fans.
Pitch con propósito
Entrega temprano, usa metadatos precisos y crea pitches ricos en contexto para aumentar tu tasa de éxito editorial.
Ve más allá de Spotify
Accede a YouTube, TikTok, Apple, SoundCloud y Audiomack para ampliar tu descubrimiento y llegar a nuevas audiencias.
Campañas más inteligentes
Construye impulso en oleadas: extiende tus planes de lanzamiento durante 3 a 6 meses con remixes, contenido en vivo y colaboraciones.
Sé dueño de tus fans
Crea comunidades de fans y canales directos para fortalecer las relaciones más allá de las plataformas de streaming.
Streams per listener is one of the most underrated signals. If that number’s high in the first few days, you know something is really connecting.
No pierdas el ritmo
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