4 Steps for Artists and Labels to Prepare for the U.S. TikTok Ban

The U.S. TikTok ban is set to take effect on Sunday, January 19, 2025, potentially disrupting a vital platform for music marketing and fan engagement. To help you navigate this significant change, we’ve compiled a concise guide to safeguard your TikTok content, maintain fan connections, and keep your strategies adaptable.

Step 1: Back Up Your TikTok Content

To ensure you don’t lose valuable content:

• Download all TikTok videos (posts and drafts): Use tools like the TikTok Video Keeper Chrome extension to bulk download your content and store it in the cloud.

• Request and save your TikTok data: TikTok allows you to download a complete archive of your account data. Follow TikTok’s guide to requesting your data and save it securely.

Step 2: Reset Your Profile Settings

Before uninstalling TikTok from your devices, take these precautions:

• Disable two-factor authentication (2FA): This will make it easier for an international partner to re-enable your account later.

• Secure your login details: Update and save all relevant information (passwords, phone numbers, and email addresses) in a password manager like 1Password or LastPass.

• Share access details: Ensure team members have access to login credentials via a secure method.

Step 3: Collaborate with an International Partner

To continue managing your TikTok account from outside the U.S.:

• Select a trusted international TikTok manager: Choose a reliable partner to oversee your account and maintain activity on the platform.

• Share access responsibly: Use a password manager to securely transfer login details and coordinate ongoing strategies.

Step 4: Update Your Fans

Maintain your connection with your audience by:

• Posting a farewell message: Let fans know where they can find you on other platforms, such as Instagram, YouTube, or Twitter.

• Hosting a final live session: Engage with your audience one last time to inform them about your next steps.

• Updating your bio links: Use tools like Linktree or your Revelator Pro profile to direct fans to your other social media accounts and platforms.

• Planning for continuity: If you choose to work with an international partner, update any services linking to your TikTok account to reflect the changes.

Why This Matters for Artists

TikTok has been a game-changer for music promotion and fan discovery. With the impending U.S. ban, artists and labels need to act swiftly to preserve their digital presence and maintain momentum across other platforms. By preparing now, you can mitigate the impact on your promotional efforts.

Take Action Now

Time is of the essence. By taking these steps today, you’ll protect your content, maintain your fanbase, and ensure your music continues to thrive despite the ban. Let’s work together to adapt and keep moving forward.