Stay Ahead: DSP & UGC Platform Updates — October 2025

Each month, we round up the latest changes across the DSPs. This edition brings you key updates from Spotify, YouTube, Audiomack, SoundCloud, Deezer,TikTok and what they mean for you and your artists.

Read on to learn more. 🚀

Spotify: Wrapped 2025 Artist Video Submissions Final Call

Spotify is giving all artists the chance to take part in the Wrapped 2025.

Artists can upload a short video (30 seconds or less) directly in Spotify for Artists to thank fans, celebrate a highlight from the year, or preview what’s coming next.

These clips will appear in each top listener’s personalized Wrapped story, making it easier than ever to connect with fans during Spotify’s most engaging annual moments.

How to Make It Work for You:

• Record a clean vertical video (no music, logos, or filters)
• Upload in Spotify for Artists → Videos and Visuals → Wrapped Banner
• Add a short caption (max 100 characters) and tag a relevant track
• Deadline: Submit by November 14, 2025

→ More on Wrapped Submissions

Spotify: Venue Follow Feature Launches

Spotify is launching a feature that allows users to follow live music venues, making it easier for fans to discover shows nearby and get alerts about upcoming concerts.

How to Make It Work for You:

• Make sure your tour dates are updated and synced via Songkick, Bandsintown, or AXS
• Encourage fans to follow their local venues for quicker ticket discovery

→ More on Follow Feature Launches

Spotify: Pre-Release Mismatch Reporting Tool

When someone else’s music shows up on your artist profile, you’re dealing with mismatched releases. They’re more than just frustrating; they can derail your release strategy and create a ripple effect across your catalog. Until now, artists and their teams could only report these issues after the release had gone live. But Spotify is changing that. Starting this month, a new feature in Spotify for Artists allows you to report content mismatches before release day.

How to Make It Work for You:

• Check pre-release assets early for accuracy
• Report content mismatches in Spotify for Artists

→ More on Mismatch Tool

YouTube: Collaborations Feature Rolling Out

YouTube just made it easier for musicians to share the spotlight. Their new Collaboration feature lets up to five creators appear on a single video, with each channel automatically credited directly below the video player, and complete with Subscribe buttons.

For labels and their artists, this is a game changer. It helps expand fan communities, boost cross-promotion, and ensure proper crediting across multiple channels — all without extra work. One video can now drive subscribers to each artist’s individual channel.

How to Make It Work for You:

• Use joint video drops between label and artist or artist profiles
• Increase reach by publishing your video once across two different audiences

→ More on YouTube: Collaborations

SoundCloud: New Social Discovery Tools

SoundCloud is testing new social features that let users see what their friends are listening to and recommend tracks directly within the app.

How to Make It Work for You:

• Encourage your fans to engage and share your tracks on SoundCloud
• Use organic social features to amplify reach within the platform

→ More via SoundCloud

Audiomack: Playlist Analytics Now Available to Tastemakers

Audiomack has expanded its analytics dashboard to include Tastemakers, giving playlist curators deeper insights and attribution into how their playlists drive discovery and engagement.

How to Make It Work for You:

• Submit tracks to active curators and track playlist impact
• Build relationships with Tastemakers

→ More via Audiomack

Deezer: TikTok Sharing Integration

Deezer has expanded its partnership with TikTok, allowing users to share more than just tracks — now including albums, playlists, podcasts, and personalized stats from “My Deezer Month” and “My Deezer Year.”

The update makes it easier for fans to showcase their listening habits and discoveries across platforms, blending social sharing with music streaming in a more dynamic way.

How to Make It Work for You:

• Use TikTok to drive fans to full-length tracks on Deezer
• Promote your Deezer playlists more easily across socials

→ More via Deezer Blog

For best practices on TikTok check The 2025 Artist Playbook

Stay Ahead, Stay Informed

October’s updates reflect a growing trend: platforms are deepening fan engagement, testing smarter artist tools, and expanding ways to connect and collaborate. From Wrapped campaigns to new social discovery features and metadata improvements, these changes can help you amplify your reach and impact.