Each month, we round up the most important updates across DSPs and UGC platforms and what they mean for artists, labels, and music teams.
This month, Spotify expands its music video tools, Instagram makes published posts more flexible, TIDAL introduces a new policy for AI-generated music, and Beatport brings artist and label tools together in Greenroom.
Here’s what you need to know.
Spotify: Music Video Pitching and Charts
What’s New
Spotify is expanding its music video offering with a new Video Pitching Tool, currently in beta, allowing eligible artists to pitch official music videos and performance videos directly to Spotify’s editorial team.
Spotify has also introduced Music Video Charts Global, ranking the 50 most-streamed music videos globally each day.
According to Spotify, fans who watch a music video in full are 64% more likely to stream that song again in the following three weeks and go on to play 57% more from that artist.
What to Do
- If you have access to video pitching in Spotify for Artists, build it into your release campaign alongside your track pitch.
- Consider official videos and performance videos as part of your wider Spotify release strategy.
- Check Spotify for Artists to see which video tools are available to your account.