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Webinars
Understanding the Music Curator Ecosystem
Drawing on Groover’s experience working with thousands of curators globally, this session explores what’s legit versus noise, common pitfalls to avoid, and best practices for presenting releases in a way curators actually respond to.
Speakers
Dorian Perron
CEO
Zac Vibert
Product Marketing Manager
What You’ll Learn
The Curator Shift
How the curator ecosystem has evolved across platforms and markets
Beyond Playlisting
Why relying only on playlisting limits long term discovery
Smart Outreach
When curator outreach adds value and when it wastes budget
Pitching With Purpose
How to position a release effectively to curators
Discovery Mix
How curator strategy connects with editorial, algorithmic and paid marketing
Risk Signals
What warning signs help you avoid artificial streaming and playlist scams
Most playlist creators don’t care when the track was released. What they care about is: does it match their playlist?
It brings legitimacy. You can show that people known for their taste love your music, and it pushes others to listen.
It makes it even more important to have a way for music to be discovered by humans and created by humans.
Don’t miss a beat
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