ClickCease

Webinars

Beyond Playlists: Growing Real Fans on DSPs

With a background spanning DSP editorial and campaign execution, Sam joined us to explore how music teams are building lasting fan engagement across streaming platforms in 2025.

Speakers

Zac Vibert

Product Marketing Manager

Sam Lee

Founder & Director

What You’ll Learn

Playlists ≠ Success

Learn what makes a release strategy effective, how to leverage DSP tools, and why real fan connection is your best asset.

Measure Real Fans

Track true engagement through streams per listener, playlist adds, and On Repeat data to gauge lasting fan interest.

Pitch with Purpose

Deliver early, use accurate metadata, and craft context-rich pitches to boost your editorial success rate.

Go Beyond Spotify

Tap into YouTube, TikTok, Apple, SoundCloud, and Audiomack to expand discovery and reach new audiences.

Smarter Campaigns

Build momentum in waves — stretch release plans over 3–6 months with remixes, live content, and collaborations.

Own Your Fans

Create fan communities and direct-to-fan channels to strengthen relationships beyond streaming platforms.

Streams per listener is one of the most underrated signals. If that number’s high in the first few days, you know something is really connecting.

Sam Lee

Founder & Director