Music Industry Insights Webinars

Decoding China’s Music Market

Join Yutong Situ and Celina Chen from Kanjian Music for a practical session on how discovery, fan engagement, and platform strategy work in one of the world's fastest-moving music markets.

Speakers

Celina Chen

International Business Development Manager

Yutong Situ

Senior Manager of International Creative Services

What You’ll Learn

China's Market Moment

Why China is now one of the world's top four recorded music markets

How Discovery Actually Works

The role of short video, streaming, social platforms, and fan communities in breaking artists

How international artists can succeed in China

How to read early signals that an international artist is gaining ground in China

Common Market Misconceptions

What international teams get wrong about China's music industry

Fan Culture & Engagement

How Chinese fans discover, support, and build community around artists

Localization Beyond Translation

Why language is just the starting point for entering the Chinese market