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Music Industry Insights Webinars
Decoding China’s Music Market
Join Yutong Situ and Celina Chen from Kanjian Music for a practical session on how discovery, fan engagement, and platform strategy work in one of the world's fastest-moving music markets.
Speakers
Celina Chen
International Business Development Manager
Yutong Situ
Senior Manager of International Creative Services
What You’ll Learn
China's Market Moment
Why China is now one of the world's top four recorded music markets
How Discovery Actually Works
The role of short video, streaming, social platforms, and fan communities in breaking artists
How international artists can succeed in China
How to read early signals that an international artist is gaining ground in China
Common Market Misconceptions
What international teams get wrong about China's music industry
Fan Culture & Engagement
How Chinese fans discover, support, and build community around artists
Localization Beyond Translation
Why language is just the starting point for entering the Chinese market
“China is not just another DSP territory. It has its own ecosystem.”
You cannot break China all at once. You need to build your audience and your community.
NetEase Music is the place to look for early signals. Read the comments.
Simply distributing music is not enough if you want to succeed in China. You need to build your audience and your community.
Don’t miss a beat
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