Beyond Playlists: Growing Real Fans on DSPs in 2025 Webinar

Live Webinar – July 8, 2025 · 3:00 PM UK | Hosted by Revelator

Playlists still matter—but they’re no longer the finish line.

In today’s streaming landscape, real momentum comes from understanding how discovery algorithms work, making data actionable, and building campaigns that prioritize fan engagement over vanity metrics. So how do you move beyond the editorial chase and into scalable, sustainable streaming growth?

Join us for a live session with Sam Lee, Founder of Songular and former UK Editorial Lead at Deezer, as we dive into the streaming strategies that actually work in 2025.

Why This Webinar Matters

Whether you’re managing a label, working on artist campaigns, or running digital operations for a distributor, chances are you’ve felt the shift: editorial placement is becoming less predictable, and algorithms are driving more of the listening behavior.

This session will unpack the new rules of the game—what makes a release strategy effective, how to leverage DSP tools, and why real fan connection is your best asset.

What You’ll Learn

We’ll cover a range of practical, real-world topics to help you fine-tune your streaming strategy:

• How to plan smarter, more intentional release campaigns
• Which DSP data actually matters—and how to act on it
• Why editorial isn’t the only path to discovery
• Tactics that are working in 2025: edits, waterfalls, collabs, and more
• Where other platforms like YouTube Music and SoundCloud offer untapped value
• How to budget for long-term success (and avoid common traps)

About the Speaker

Sam Lee

Founder & Director, Songular

Sam Lee is the Founder & Director of Songular, specialising in audience-focused digital and streaming strategies for independently-minded artists and music businesses.

Since launching Songular in 2016, Sam has helped guide artists and their teams through the digital music landscape—building real, engaged audiences across DSPs and digital platforms. He has led campaigns that delivered Platinum records, #1 singles, and millions of listeners for Songular’s clients.

Sam’s experience spans a diverse range of breakthrough and established talent, including Joji, Gorillaz, Eliza Rose, Fontaines D.C., J Hus, Zara Larsson, Flume, and more.

Who Should Attend

• Independent labels and artist teams building their DSP strategy
• Distributors supporting multiple releases and campaign rollouts
• Digital and marketing teams looking to optimize results on Spotify, YouTube, Apple Music, and more
• Anyone curious about what really drives growth on streaming platforms in 2025

👉 Save Your Spot (https://us06web.zoom.us/meeting/register/ZBPrq826Qbm-9NDieRmggw#/registration)