Beyond Playlists: Growing Real Fans on DSPs in 2025 Webinar

Playlists still matter—but they’re no longer the finish line.

On July 8, we hosted a live webinar with Sam Lee, Founder and Director of Songular, a streaming strategy consultancy who have worked with artists like Joji, Eliza Rose, Gorillaz, and Zara Larsson, since 2016. With a background spanning DSP editorial, digital and commercial strategy, and fan engagement, Sam joined us to explore how music teams are building lasting fan engagement across streaming platforms in 2025.

Click the image below to watch the full webinar replay.

Why This Webinar Matters

Whether you’re managing a label, working on artist campaigns, or running digital operations for a distributor, chances are you’ve felt the shift: editorial placement is becoming less predictable, and algorithms are driving more of the listening behavior.

This session will unpack the new rules of the game—what makes a release strategy effective, how to leverage DSP tools, and why real fan connection is your best asset.

What You’ll Learn

We’ll cover a range of practical, real-world topics to help you fine-tune your streaming strategy:

• How to plan smarter, more intentional release campaigns
• Which DSP data actually matters—and how to act on it
• Why editorial isn’t the only path to discovery
• Tactics that are working in 2025: edits, waterfalls, collabs, and more
• Where other platforms like YouTube Music and SoundCloud offer untapped value
• How to budget for long-term success (and avoid common traps)

About the Speaker

Sam Lee

Founder & Director, Songular

Sam Lee is the Founder & Director of Songular, specialising in audience-focused digital and streaming strategies for independently-minded artists and music businesses.

Since launching Songular in 2016, Sam has helped guide artists and their teams through the digital music landscape—building real, engaged audiences across DSPs and digital platforms. He has led campaigns that delivered Platinum records, #1 singles, and millions of listeners for Songular’s clients.

Sam’s experience spans a diverse range of breakthrough and established talent, including Joji, Gorillaz, Eliza Rose, Fontaines D.C., J Hus, Zara Larsson, Flume, and more.

Who Should Attend

• Independent record labels and artist teams building their DSP strategy
• Distributors supporting multiple releases and campaign rollouts
• Digital and marketing teams looking to optimize results on Spotify, YouTube, Apple Music, and more
• Anyone curious about what really drives growth on streaming platforms in 2025

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