Industry Insights: Grow on TikTok - Storytelling That Builds Real Fans

Join us for a live discussion with Stevie McMinn, Founder of the prominent independent record label, Akira. Alongside running the label, Stevie is also a leading music industry voice on TikTok, providing guidance to emerging artists looking to grow their fan base.

In this 45-minute webinar, we'll explore how compelling storytelling on TikTok helps artists connect with audiences in meaningful ways, turning content into community. We'll discuss strategies, real-world examples, and tools that creators can use to grow strategically on the platform and generateripple effects across their digital footprint.

While TikTok promises virality and superstardom, it's becoming clear that consistency and storytelling strength are key to long-term success on the platform. In this live discussion, we'll explore just how you and your artists can utilise TikTok in the most impactful manner.

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What You’ll Learn:

• Why emotive, consistent storytelling wins on TikTok

• How to find and maintain an engaging narrative voice

• What labels can do to support and inspire their artists to embrace TikTok and the surrounding community

• What's working right now, and what's not – covering those artists and creators using the platform with significant success

About the Speaker:

Stevie McMinn is the founder and A&R mastermind behind Akira Records. Since launching the label in 2013, he’s signed the likes of Shura, Rosie Carney, modernlove, Ghostly Kisses, and more—earning over 1 billion streams across platforms.

Stevie is also a trusted voice on TikTok, where he shares insights on the music industry, fan growth, and the evolving digital landscape for independent artists.

He’s a founding member of Mt. Wolf, one of the UK’s most notable atmospheric indie acts, and has played Glastonbury, SXSW, and top festivals across Europe.

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