VIBE

Description

VIBE is an AI-powered music streaming platform developed by Naver Corporation, designed to revolutionize music discovery in South Korea. Launched in 2018 as a successor to Naver Music, VIBE focuses on delivering highly personalized listening experiences by analyzing the actual sound characteristics of tracks rather than relying on popularity charts. With an artist-centered revenue model and editorial content through VIBE MAG, the platform emphasizes genuine music exploration while supporting fairer artist compensation.

Through Revelator’s seamless integration, labels and distributors can deliver their music catalogs to VIBE, expanding their reach within South Korea’s dynamic music market. This integration ensures that artists’ works are accessible to a broad audience, enhancing visibility and fan engagement.

Key Features

AI-Powered Music Recommendations

VIBE uses advanced AI algorithms to study the sound profiles of songs and user behavior, delivering hyper-personalized playlists and song suggestions tailored to each listener’s unique taste.

Transparent Artist Compensation

Unlike traditional streaming platforms, VIBE introduces a new payment structure where users pay for the music they listen to, aiming to offer a more transparent and artist-supportive revenue model.

Curated Playlists and Smart Charts

VIBE offers dynamic playlists and smart charts like “Top 100,” “Domestic Surges,” and “International Surges,” helping users discover trending and emerging music beyond mainstream hits.

VIBE MAG Editorial Content

The platform features VIBE MAG, an integrated editorial hub providing music recommendations, artist interviews, in-depth stories, and curated content to enhance the user’s musical journey.

Seamless Multi-Device Access

VIBE supports streaming across smartphones (iOS and Android), Windows PCs, and other connected devices, ensuring users can enjoy their favorite music anywhere.