UMA (United Media Agency) – VK’s Official Music Distribution Arm in Russia

Description

UMA (United Media Agency) is the exclusive music distributor for VK’s digital ecosystem, covering platforms like VKontakte, Odnoklassniki, and VK Music. As a strategic division of VK Company, UMA manages licensing, content delivery, and monetization, offering unparalleled access to the Russian-speaking digital music audience.https://vk.com/

Key Features

Direct Access to VK’s Streaming & Social Platforms

UMA powers music delivery and rights management across VKontakte, Odnoklassniki, and VK Music — reaching millions of daily active users on Russia’s most popular social networks.

Royalty Collection & Monetization

UMA handles the monetization of streaming and UGC content within VK’s platforms, ensuring accurate royalty payments to rights holders via its integrated reporting and settlement systems.

Licensing Infrastructure for Russian Market

UMA works with local and international labels to clear both master and publishing rights in compliance with Russia’s licensing framework, including arrangements with Russian PROs.

Future-Ready Distribution Strategy

Beyond VK’s own properties, UMA is expanding into broader digital distribution, positioning itself to deliver content to external streaming services, both regionally and globally.

Partner Support & Reporting

UMA offers partner dashboards and localized support to help labels and distributors manage their catalogs and monitor performance across VK’s ecosystem.

UMA (VK)