Taobao

Live Streaming for E-Commerce

Taobao’s live streaming feature allows sellers to showcase products in real-time, interact with potential buyers, and drive sales through engaging and dynamic presentations.

Music Integration

Taobao enhances the shopping experience with integrated music features, creating a more immersive and enjoyable atmosphere for users.

Personalized Shopping Experience

With AI-driven recommendations, Taobao delivers tailored product suggestions based on user preferences, ensuring a highly personalized experience.

Comprehensive Marketplace

From fashion and electronics to niche handmade items, Taobao offers an extensive product catalog that caters to diverse consumer needs.

Exclusive Membership Benefits

Taobao’s "88 VIP" membership program offers users discounts across Alibaba’s ecosystem, including access to Xiami Music, Youku (video streaming), and more, creating a holistic lifestyle platform.