Taobao, a subsidiary of Alibaba Group, is China’s largest online shopping platform, connecting millions of users with an extensive marketplace of products and services. Beyond traditional e-commerce, Taobao enhances user engagement by integrating entertainment features such as live streaming and music, transforming shopping into an interactive, multimedia experience. Through Revelator’s seamless music distribution platform, rights holders and music businesses can effortlessly deliver their catalogs to Taobao, enabling their tracks to become part of live shopping events, product showcases, and user-generated content.