Sound Rabbit (音兔), also known as Intoo, is a music short-video application launched by Tencent Music Entertainment. The platform allows users to create personalized music videos by combining photos or video clips with background music and transition effects. Leveraging Tencent’s extensive music library, users can access a wide range of songs to enhance their creations. Sound Rabbit aims to provide an intuitive and engaging experience for users to express themselves through music and visuals.
Through Revelator’s seamless integration, labels and distributors can deliver their music catalogs to Tencent Music Entertainment (TME) platforms, allowing tracks to be used in user-generated content on Sound Rabbit. This integration supports enhanced visibility and engagement for artists within China’s dynamic short-video landscape.