Migu: China Mobile’s Music Platform with 130M+ Subscribers

Description

Migu is the digital music service operated by China Mobile, providing an extensive catalog of licensed songs, music videos, and live concert streams. With 130M+ paying subscribers, Migu leverages its telecom roots to integrate mobile billing and bundled subscription offerings.
The platform emphasizes high-quality audio streaming (including some HD Audio features) and actively collaborates with labels and partners to expand its music catalog.

Through Revelator’s seamless integration, labels and distributors can deliver their music catalogs directly to Migu, ensuring faster time-to-market, improved reach in the Chinese market, and full reporting visibility.

Key Features

Telecom Integration

As part of China Mobile, Migu offers seamless mobile billing and subscription bundles, allowing users to access music without separate payment systems.

Comprehensive Content Library

Migu hosts a vast catalog of local Chinese and international music, plus music videos and live concerts, appealing to diverse listener tastes.

High-Quality Audio Streaming

The platform supports HD Audio streaming, catering to audiophiles seeking enhanced sound quality. This focus on superior audio sets Migu apart from many other regional services.

Exclusive Live Streams and Events

Migu frequently partners with artists for live-streamed concerts and promotional events, offering fans unique opportunities to engage with their favorite performers.

Strong Local Market Presence

Backed by China Mobile’s user base, Migu has a competitive edge in Mainland China’s streaming market, leveraging its telecom network for broader reach and visibility.