Kuaishou is a Chinese video-sharing mobile app developed by Beijing Kuaishou Technology Co., Ltd. Recognized as one of Mainland China’s largest short-form video platforms, it is particularly popular among users outside of China’s Tier 1 cities. Music is integral to Kuaishou’s ecosystem, with licensed tracks driving viral challenges and user interaction. Known for a friendly, community-based culture, Kuaishou’s recommendation algorithm boosts content visibility and supports localized content creation.
Beyond Mainland China, Kuaishou has also gained considerable popularity in other markets, topping the Google Play and Apple App Store's “Most Downloaded” lists in eight countries. In overseas markets, the app is often referred to as “Kwai,” while in India it is known as “Snack Video.” Kuaishou’s main competitor in the short-form video space is Douyin (branded as TikTok outside of China).
Through Revelator’s seamless integration, labels and distributors can directly deliver and distribute their music catalogs to Kuaishou.