Douban FM (豆瓣FM), launched in 2009 by the social networking site Douban, is a music streaming service known for its personalized radio-style recommendations. It caters to users seeking a curated selection of indie, folk, and alternative music, distinguishing itself from mainstream platforms. The service utilizes user interactions, such as likes and skips, to tailor music suggestions, creating a unique listening experience. Over the years, Douban FM has maintained its commitment to delivering niche music content to its dedicated user base.
Through Revelator’s seamless integration, labels and distributors can deliver their music catalogs to independent platforms like Douban FM, expanding their reach across China’s highly engaged music communities. This integration supports exposure for indie and alternative artists, allowing their music to be discovered through personalized radio streams and community-driven playlists.