If you run an independent label long enough, you eventually reach a moment like this. A release starts to outperform expectations. Streams build steadily, revenue begins to show up in your dashboard, and what once felt hypothetical now feels very real. This is the kind of success every label works toward, but it is also the moment when the operational side of the business starts to matter just as much as the creative one.
That is when the questions begin to surface. An artist reaches out to understand their royalty statement in more detail. A producer asks how their share was calculated and when they should expect payment. Inside the team, someone opens a spreadsheet to trace the numbers back to their source, hesitates for a second, and says they want to double-check the math. Nothing is technically wrong, but nothing feels fully certain either.
This is the quiet tension that growing labels recognize immediately. When momentum builds, expectations rise with it. Transparency, accuracy, and trust stop being nice to have and become essential to maintaining strong relationships and even stronger music businesses. Spreadsheets that once worked start to strain under the weight of more releases, more collaborators, and more revenue flowing in from more places.
Industry reports suggest that around
30 percent of global music royalties fail to reach their intended recipients, as highlighted by Music Business Worldwide. The issue is not effort. It is infrastructure. Most royalty problems do not come from bad intent or careless teams, but from systems that were never designed to handle scale, complexity, or real-time visibility.
In this post, we unpack what makes royalty operations work in practice, drawing on a recent conversation between Mark Spier, CEO and Founder of Royalty Solutions Corp, and Valentina Nastase, Director of Royalties and Revenue Operations at Revelator. Together, they explore what breaks first as labels grow, what strong royalty infrastructure really looks like, and how the right systems can turn complexity into confidence instead of friction.