Partner Spotlight: Boost Collective

Empowering Artists with Intention, Integrity, and Innovation

At Revelator, we’re lucky to work with some of the most creative and driven teams shaping the future of independent music. In this month’s Partner Spotlight, we’re thrilled to highlight our partnership with Boost Collective - a Toronto-based music promotion and distribution company that’s making serious waves in the DIY artist space. What started as two friends experimenting with music software has evolved into a full-fledged creative powerhouse helping thousands of artists reach their desired audience.

From Bedroom Beats to Business Brilliance

Boost Collective was founded by Ronan Mullins and Damian Barbu, while tinkering with FL Studio and Ableton dreaming of EDM stardom. The founders quickly realized that whilst they enjoyed crafting their own music, it was the marketing and promotions that really ignited their passions; and made the most of their personal skillsets.

“We fell down the rabbit hole of music promotion - ads, playlists, strategy,” they shared. “And once we started helping other artists, we realized, ‘Hey, this is actually where our talent lies.’”

That initial curiosity grew into a company. Boost Collective began offering promo packages, honing their creative strategy, and building out a team. Today, they’re a growing global company with 15–20 employees, a headquarters in Toronto, and a bold mission: To empower artists with smarter, faster, and more impactful music promotion tools that accelerate their growth and scale.

Building Artist Worlds, Not Just Plays

While many in the space focus on data, Boost Collective takes a more holistic approach.

“We’re obsessed with creating moments around songs,” Ronan told us. “That means crafting content with intention, building artist identity, and creating a narrative around a release. Promotion isn't just about reach - it's about resonance.”

But make no mistake - Boost Collective is data-driven to the core. Whether it’s optimizing ad spend, refining creative for better conversion, or tracking skip rates and playthroughs, their backend is as sophisticated as their branding.

“There’s definitely a rush in seeing something you built actually perform - and knowing you did it cost-effectively.”, said Ronan.

Meeting the Challenges of Scale

Boost Collective works with thousands of artists a month. That kind of scale brings with it an entirely different kind of challenge: quality control.

“The bar for finished, polished music is higher than ever,” Ronan explained. “We run into a lot of tracks that just aren’t quite there yet. That’s where expectation management becomes key. A great campaign is limited in how far it can go if the music doesn’t meet the standard.”

That honesty has become a core part of their ethos. “We’re here to help - but we also know when a track isn’t ready. It’s super important that artists spend the time honing their craft, and that includes high-quality music production, vocals, and writing. Some clients aren’t used to hearing that, but we’ve learned it’s better to be real from the start.”

A Strategic Partnership with Revelator

As Boost grew, so did their need for a smarter, more flexible distribution solution. After trying out other providers, the team landed on Revelator—and found more than just a tech stack.

“Revelator has been a game changer. The relationship with the team has been amazing—it feels like a partnership, not just a platform. There’s trust, there’s collaboration, and honestly, there’s just a lot of shared vision and support for what we’re trying to achieve.”

From lightning-fast delivery speeds to flexible metadata handling and intuitive analytics tools, the technical side of the Revelator platform has supported Boost's scaling operations. But it’s the personal connection that’s really made the difference.

“When our team met with Revelator at Music Biz earlier this year, it was like talking to friends who got it. They weren’t shutting down ideas—they were encouraging them. That’s rare.”

Boost has also seen new opportunities flow through this relationship—from partner referrals to the ability to onboard clients from other platforms looking for more robust solutions. “Revelator’s given us real leverage in the market.”

Looking Ahead: Integrity as a Competitive Edge

Looking to the future, the company plans to deepen its investment in artists through deeper partnerships, and a more long-term strategy centred around the music.

“We’re building out a model where if we see someone with real potential, we can put more resources behind them - from marketing to creative to distribution. Not just a service provider, but a real partner.” said Ronan.

The industry’s been flooded with shady promo tactics and fake streams, but those companies are disappearing. Boost stands out by doing things the right way.

That’s a mindset we at Revelator know well—and we’re proud to be their partner and to support their journey.