Grow On TikTok: Five Key Takeaways

At the end of August we were joined by Stevie McMinn, founder of indepedent record label Akira, for a discussion all about TikTok, and it's relevance to the modern music industry. We loved diving into the strategies that help artists and creators use storytelling to connect and build their communities on the short form video platform.

Stevie also has a following on TikTok where he speaks about the music industry and how to buuld an audience on the app. Be sure to drop him a follow.

If you missed it, catch-up on a full recording of the session at the bottom of the article, or alternatively head to our socials to view a few of the highlights.

Here are the five key takeaways that really stood out:

1. Consistency is king – Show up regularly with content that’s on-brand and purposeful. Staying visible is how you find your tribe (and how they find you).

1. Ride the wave of trends – Tap into TV shows, movies, and cultural moments to spark inspiration and connect with audiences already engaged in those conversations.

2. Find your community – Support and interact with artists like yourself on a regular basis. Engaging authentically boosts visibility in the algorithm.

1. Leverage TikTok tools – Use the location tag to promote your tour dates and the carousel feature to share posters and key updates.

2. Double down on what works – When you see your content performing well, lean into it. Reuse your popular sounds, scale up that content style, and consider running targeted ads.

Catch-up on the full session here: