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Seminarios web
Comprender el ecosistema de curadores musicales
Basado en la experiencia de Groover colaborando con miles de curadores a nivel mundial, esta sesión analiza lo auténtico frente al ruido, errores comunes a evitar y prácticas recomendadas para presentar lanzamientos de forma que los curadores realmente respondan.
Altavoces
Dorian Perron
Zac Vibert
Gerente de marketing de producto
Lo que aprenderás
El cambio del curador
Cómo ha evolucionado el ecosistema de curadores a través de plataformas y mercados
Más allá de las playlists
Por qué depender solo de las playlists limita el descubrimiento a largo plazo
Contactos inteligentes
Cuándo el contacto de un curador agrega valor y cuándo desperdicia presupuesto
Presentar con propósito
Cómo posicionar un lanzamiento de manera efectiva ante curadores
Discovery Mix
Cómo la estrategia del curador se conecta con lo editorial, lo algorítmico y el marketing pagado
Señales de riesgo
Qué señales de advertencia te ayudan a evitar el streaming artificial y las estafas de playlists
Most playlist creators don’t care when the track was released. What they care about is: does it match their playlist?
It brings legitimacy. You can show that people known for their taste love your music, and it pushes others to listen.
It makes it even more important to have a way for music to be discovered by humans and created by humans.
No pierdas el ritmo
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