Highvibes Case Study: Empowering African Independent Artists With Revelator Pro

The Mission:

Breaking Barriers in African Music

Highvibes Distribution, Africa’s leading digital music distribution platform, was founded by Ogunade Adesekongeire Gbolahan, an artist and former rapper with a passion to transform the music industry for African artists. Confronted with challenges like exorbitant fees, limited access to global platforms, and a stark lack of transparency, African artists struggled to navigate the music landscape and make informed decisions about their careers.

Determined to break down these barriers, Highvibes was established to provide an inclusive platform that empowers artists with real-time data, transparency, and the tools they need to succeed on a global stage.

We believe the African market is the next big boom. With Afrobeats already making global waves, Highvibes is a key player in this movement, and we’re just getting started.

Ogunade Adesekongeire Gbolahan, CEO & Founder, Highvibes Distribution

The Challenge of Scaling for Success

The Challenge

Before partnering with Revelator, Highvibes faced significant hurdles in scaling their operations. Managing reporting, analytics, and delivering industry-standard tools to a rapidly growing user base of thousands of artists was both complex and costly. Developing proprietary software was not only expensive but also failed to meet the fast-evolving industry standards.

Workflow Inefficiencies

With over 8,000 songs already distributed and thousands of artists on their platform, Highvibes struggled to handle the increasing volume of releases. The absence of a robust backend system impeded their ability to provide accurate reporting and analytics, which are crucial for supporting artists effectively.

Impact on Business

Without the capability to scale efficiently and offer transparency, Highvibes risked lagging behind international competitors. They needed a comprehensive solution encompassing rights management, data analytics, and revenue processing to empower their artists and maintain a competitive edge in the market.

Why Revelator Pro Stood Out

Why Revelator Pro?

Highvibes discovered Revelator through a conversation with CEO Bruno Guez in 2020. They were immediately impressed by Revelator’s all-in-one platform, which offered rights management, real-time data, and revenue transparency—all the features Highvibes needed to overcome their challenges.

Revelator provided everything together in one platform. It allowed our artists to be in charge of their careers, make informed decisions driven by data, and gave us the tools we needed to scale.

Key Differentiators

Revelator Pro stood out for its affordability and its comprehensive suite of features tailored to Highvibes’ specific needs. The platform’s focus on rights management and data-driven insights perfectly aligned with Highvibes’ mission to empower artists with transparency and control over their careers.

A Seamless Transition

Onboarding and Setup

The migration to Revelator Pro in 2021 was both smooth and efficient. Highvibes’ experienced team, coupled with Revelator’s outstanding support. Within a few months, all existing content was successfully migrated to Revelator’s platform.

The assistance provided by the Revelator team was exceptional. We felt like we were coming into a family. The onboarding was so smart and straightforward.

Consistent Support

Revelator’s team was always available to offer solutions and support, ensuring that Highvibes could fully leverage the platform’s capabilities without any significant obstacles.

Real Growth, Real Numbers

Since adopting Revelator Pro, Highvibes has experienced remarkable growth:

• Catalog Expansion: From approximately 8,000 songs to close to 60,000 songs on their platform.

• Artist Growth: An increase to over 20,000 artists using their platform.

• Monthly Distribution: Currently distributing over 3,000 songs every month.

• Financial Impact: Paid out over £200,000 directly to artists, with full transparency in data and revenue flow.

The impact is so awesome. We can now compete as an independent company, providing all the pro tools that were previously only available to major labels.

Empowering Artists with Data

Artists now have access to real-time data and insights, enabling them to make informed decisions about marketing, touring, and career strategies. This availability of data has transformed how artists engage with their careers, shifting from blind decisions to strategic, data-driven actions.

Features and Benefits: Maximizing Revelator Pro’s Potential

Favorite Features

• Rights Management: Empowers artists to have full control over their careers.

• Data Analytics: Provides real-time data on song performance, territories, and listener demographics.

• Transparency: Offers clear visibility into revenue flow and financial transactions.

Unique Implementation

Highvibes leverages Revelator’s tools to embrace a DIY platform model that encourages inclusivity. By allowing artists to sign up freely, they foster a vibrant community while utilizing Revelator’s robust tools to mitigate risks and ensure a secure environment.

Revelator itself is unique, and we’re maximizing its potentials. There’s no barrier to joining the platform, which has helped our user base grow.

A Vision for the Future

Highvibes’ partnership with Revelator Pro is a testament to the transformative power of a comprehensive, data-driven platform in the music industry. By harnessing Revelator’s tools and support, Highvibes has not only scaled their operations but also empowered thousands of African artists to take control of their careers. This collaboration continues to fuel growth, innovation, and success, solidifying Highvibes’ position as a key player in the burgeoning African music market.

If you want the complete suite and are ready to do the business, Revelator is the best option for you. This is a team that listens and understands the specifics of every market. That’s how beautiful Revelator is.

About Highvibes Digital Limited

Highvibes Digital Limited is Africa’s leading digital music distribution platform, providing independent artists with the tools and resources to reach global audiences and manage their royalties transparently. With a catalog of over 50,000 tracks and a vibrant community of more than 20,000 artists, Highvibes is committed to elevating African talent on the world stage.

https://www.highvibesdistribution.com/